Promotional
products can be used to help your company
in a number of ways. Promotional gifts have long
been used as a very effective way to create awareness
about a new company, and to raise awareness about
new products, services and events launched by
an existing company. The effective uses of promotional
items do not end there. For example, in the world
of popular consumer products e.g. breakfast cereals,
often use promotional products of interest to
their target market to tempt them to switch away
brands - this leads to increased sales.
Physically offering promotional gifts to customers
e.g. at an exhibition or event, could lead to
customers trying and switching to another brand
or products, also increasing sales. Also, offering
these products to a limited number of the first
customers through the door of a shop or event
can bring customers in quickly.
On a more basic note, if your company has changed
its address or telephone number, this can be an
opportunity to produce and send a promotional
product to your customers and ex customers, to
give them your new details, remind them that you
are still there, and keep your company uppermost
in their minds.
Promotional products can also be used to strengthen
the changing of a company / corporate image, or
to remind people about and prelong the effect
of a particular advertising campaign.
High quality and desirable items e.g. clothing
or desk items, can last a long time, and promotional
items can make a large number of 'impressions'
compared to other types of promotion.
Impress Promotions Ltd, are an experienced,
competent and creative team who can provide high
quality, quick turnaround, and competitively priced
promotional goods for your business. |
